|
|
|
|
|
| Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip. |
| Researchers employ various measures of risk attitudes to investigate their relation to market behavior with mixed results. We find that a higher-order global risk attitude construct, developed using survey scales and experiments based on expected utility theory, is related to several marketing alternatives, but does not exhibit substantially greater explanatory power than underlying measures. With few exceptions, scales yield greater significance of risk attitudes for these choices, but experimental measures reveal other insights, e.g., differential attitudes in gain and loss domains. Given recent concerns with experimental measures in the literature, we suggest studies include scales as a low cost supplemental measure. |
| Tipo: Presentation |
Palavras-chave: Risk behavior; Risk attitude; Futures and options; Forward contracts; Marketing contracts; Marketing; Risk and Uncertainty. |
| Ano: 2012 |
URL: http://purl.umn.edu/124471 |
| |
|
| |
|
|
| Franken, Jason R.V.; Pennings, Joost M.E.. |
| Crop producers have numerous marketing and risk management tools available. Research relating producers’ risk attitudes to their use of these tools has produced mixed results, and most studies focus on individual tools to the neglect of complementarities among them. Hence, little is known about the proportion in which these tools are used, e.g., the percentage of the crop that is forward sold as opposed to hedged. This study identifies some factors, including risk attitude, that impact the proportion of corn producers’ sales through spot markets, futures and options, and forward and production contracts using complementary survey and accounting data. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Risk behavior; Risk attitude; Futures and options; Forward contracts; Production contracts; Marketing; Risk and Uncertainty; Q13. |
| Ano: 2009 |
URL: http://purl.umn.edu/49237 |
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
