| With this article the intention is to add to the Transaction Cost Analysis empirical discussions. It introduces a model that aims to graphically represent transaction arrangements. The proposed model was empirically tested in the Brazilian fruit export sector. Six different fruit were used as the basis for the investigation: melons, grapes, mangoes, papayas, oranges and apples. These are the six most exported fruit produced in Brazil. Two distinct research techniques were used in the investigation: secondary data analysis and interviews. The focal aim of the secondary data research was the characterisation and comparison of the production and export sequences of the six most exported Brazilian fruit types. The content of the semi-structured interview... |
