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	Provedor de dados AgEcon (3) Autor Kaiser, Harry M. (3) Forker, Olan D. (2) Lenz, John E. (2) Suzuki, Nobuhiro (2) Reberte, J. Carlos (1) Palavra-chave Generic milk advertising (3) Marketing (3) Livestock Production/Industries (2) Advertising wearout (1) Evaluation (1) Fluid differential (1) Imperfect competition (1) Imperfect competition model (1) Time-varying parameters (1) Mais... Tipo do documento Technical Report (2) Journal Article (1) Ano 1997 (1) 1996 (1) 1993 (1) País United States (3) Idioma Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 3 Primeira ... 1 ... Última Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign AgEcon Reberte, J. Carlos; Kaiser, Harry M.; Lenz, John E.; Forker, Olan D.. Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid milk sales over each campaign followed a bell-shaped pattern. Results also show that the first campaign was effectivefor twice aslongasthesecondcampaignandthat it had a higher peak and average advertising elasticity. These findings may reflect long-term generic milk advertising wearout in the New York City market. Tipo: Technical Report Palavras-chave: Advertising wearout; Generic milk advertising; Time-varying parameters; Livestock Production/Industries; Marketing. Ano: 1996 URL: http://purl.umn.edu/122816 IMPERFECT COMPETITION MODELS AND COMMODITY PROMOTION EVALUATION: THE CASE OF U.S. GENERIC MILK ADVERTISING AgEcon Suzuki, Nobuhiro; Kaiser, Harry M.. This article examines whether the assumption of perfect competition in the U.S. dairy industry biases the findings of economic impacts of generic dairy advertising. An imperfect competition model based on an approach similar to that of Appelbaum is developed and used to evaluate generic milk advertising. The results are compared with a perfect competition model. The findings indicate positive price and quantity impacts due to generic advertising. The differences in magnitude of impacts between the two models are small, suggesting that the assumption of perfect competition for U.S. dairy models is plausible. Tipo: Journal Article Palavras-chave: Evaluation; Generic milk advertising; Imperfect competition model; Marketing. Ano: 1997 URL: http://purl.umn.edu/15052 EVALUATING U.S. GENERIC MILK ADVERTISING EFFECTIVENESS USING AN IMPERFECT COMPETITION MODEL AgEcon Suzuki, Nobuhiro; Kaiser, Harry M.; Lenz, John E.; Forker, Olan D.. An analytical model to evaluate the effectiveness of u.s. generic milk advertising which incorporates the degree of market competition is presented. Unlike traditional perfect competition models, the imperfect competition model allows for simultaneous movement of both price and quantity with an endogenous fluid (Class I) price differential. The simulation results of the imperfect competition model are compared with the conventional exogenous fluid price differential model. It is shown that the conventional fixed fluid price differential model may under-state the effectiveness of U.s. generic milk advertising in terms of returns to producers. Tipo: Technical Report Palavras-chave: Generic milk advertising; Imperfect competition; Fluid differential; Livestock Production/Industries; Marketing. Ano: 1993 URL: http://purl.umn.edu/123015 Registros recuperados: 3 Primeira ... 1 ... Última

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