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| Chang, Hui-Shung (Christie); Campbell, Gene; Sniekers, Peter. |
| Geographical Indications (GIs) have increasingly been used as a marketing tool to create an image of quality and uniqueness, and so capture premium prices. Hedonic pricing studies have shown that indication of geographical origin of production (e.g. country, region, wineries, and location), can affect prices. However, Geographical Indications only work when they are backed up by quality products. The objectives of this study are to assess the potential of a proposed Geographical Indication for the emerging "New England" wine region in promoting local wines and to make recommendations on how that potential, if it exists, can be realised. The assessment is based on an overview of existing systems of Geographical Indications and conditions, both economic... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Geographical indication; TRIPS Agreement; Wine marketing; Hedonic; Agribusiness. |
| Ano: 2007 |
URL: http://purl.umn.edu/10414 |
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| Yue, Chengyan; Marette, Stephan; Beghin, John C.. |
| In the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Brand advertising; Effort; Geographical indication; GI; Quality; Wine; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/18608 |
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