| The aim of this paper is to analyse the retail prices of premium German white wines sold in the Scandinavian countries. German white wines account for approximately 5-6 per cent of the total sale of wines – both red and white wines - in Denmark, Norway and Sweden. However, the market shares of German wines in Scandinavia have been declining for a number of years. Diminishing market shares may reflect changes in consumer taste or simply ‘wrong’ prices, the latter related to both the level of wine prices (German wines being relatively expensive) and the structure of wine prices. In general, country-specific price differences for identical wines may be caused by differences in taxes, different import prices, transportation costs as well as other costs - and... |
