This article focuses on the problem: what external (stakeholder) and internal (structural/organizational) factors drive companies in the food- and agribusiness towards innovative environmental management? Innovative companies are those considered to have adopted a supply-chain perspective, instead of a focus on the single business unit. We propose that innovativeness is associated with stakeholder wishes (the government, the public environmental policy being a major influential factor), in combination with structural characteristics of the firm (like R&D-efforts, culture and managerial competences). We surveyed 492 companies in 2002, to get insight into the causes of innovativeness in the Dutch agri-food sector, and supplemented this data by means of a... |