| Motivation: While it appears the modern economy demands ever increasing amounts of differentiation, opportunities for grain producers to create and capture significant new sources of value remains elusive. Opportunities appear to loom large to help remove risk and improve quality in the grain supply chain through preservation of product identity, producers, producer groups, and cooperatives are frustrated at the low level of value available to them from IP demand. Why do premiums remain low? And, what is the role of group action in these new differentiated markets? Objectives: This research report helps to explain this apparent paradox underlying the economics of the value proposition for IP grains. Methodology: Needs assessments were conducted on... |
