| The objective of the study is to develop a strategy for Hungarian honey sales based on the consumers’ purchase habits. Altogether 902 people were asked randomly by questionnaire. Data collection was carried out personally in hypermarkets as well as fruit and vegetable markets (in Debrecen, Nyíregyháza, Szolnok). Altogether 821 questionnaires were evaluated. Cross tables were created according to sex, age, qualification and income. Data coherences were analysed through Pearson Chi2 statistical method. Main findings are as follows: · There are many different types of honey produced in Hungary, but people don’t know too much about them, they consume only a few of them. · Mainly the so-called traditional acacia and flower honey are consumed. · Analysing the... |
