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Integrated technology roadmapping in startups: a case study of an AgTech in the Cachaça industry 63
Silvello,Giovanni Casagrande; Alves,Alex da Silva; Alcarde,André Ricardo.
ABSTRACT: Companies develop strategies to describe where they want to go and how they will reach their destination. Business strategies are useful but may not be sufficiently detailed for areas of high importance, such as technology and innovation. In this paper we examined the effort of building a technology roadmap with an early growth stage company located in the state of São Paulo, Brazil. Roadmaps are easy to design yet flexible tools that can allow decision makers to explore a myriad of possible strategies. However, the challenges ahead for new companies facing uncertain growth scenarios demand that framework conditions be adequately addressed, and that innovation culture and technology management tools are integrated with the technology roadmapping...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Industry 4.0; Technology roadmap; Cachaça; Electronic-nose.
Ano: 2021 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-90162021000501803
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