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	Provedor de dados AgEcon (1) Autor Kiesel, Kristin (1) Palavra-chave Agricultural and Food Policy (1) Consumer behavior (1) Information media effects (1) Organic food (1) Production Economics (1) Public Economics (1) Scanner data (1) Mais... Tipo do documento Article (1) Ano 2012 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última “A Definition at Last, But What Does it All Mean?” Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases AgEcon Kiesel, Kristin. This paper estimates the effects of media coverage of organic food production on food purchases. Information from several data sources links national and local newspaper coverage to fluid milk purchases. An analysis of weekly store-level scanner data in a differences-in-differences approach results in a 5% increase in organic milk sales relative to conventional milk sales. Increases in intensity of news coverage increase this relative difference in sales. Differentiating effects by media context further suggests that product category specific coverage increases sales more than general coverage. Critical coverage does not result in significant effects on organic milk sales. Tipo: Article Palavras-chave: Consumer behavior; Information media effects; Organic food; Scanner data; Agricultural and Food Policy; Production Economics; Public Economics. Ano: 2012 URL: http://purl.umn.edu/122316 Registros recuperados: 1 Primeira ... 1 ... Última

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