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	Provedor de dados AgEcon (1) Autor Saak, Alexander E. (1) Palavra-chave Consumer Learning (1) Consumer/Household Economics (1) Industrial Organization (1) Informative Advertising (1) Marketing (1) Monopoly (1) Private Information (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Dynamic Informative Advertising of New Experience Goods AgEcon Saak, Alexander E.. This paper analyzes the optimal informative advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous buyers. Under certain conditions, the advertising rate first increases and then decreases over the marketing cycle with a peak occurring at the end of the introductory period when prices are low. Advertising lowers introductory prices but also shortens the period during which they are offered. Advertising raises the share of consumers who know their valuation in the long-run but not necessarily in the short-run Tipo: Conference Paper or Presentation Palavras-chave: Monopoly; Private Information; Consumer Learning; Informative Advertising; Consumer/Household Economics; Industrial Organization; Marketing. Ano: 2010 URL: http://purl.umn.edu/61326 Registros recuperados: 1 Primeira ... 1 ... Última

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