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| Bruhn, Maike. |
| Zielgruppenspezifische Ansätze versprechen bei Präventionskampagnen, die darauf abzielen, Ernährungsgewohnheiten zu verändern, die größten Erfolgsaussichten. Die empirische Er-mittlung einer Lebensstil-Typologie des Ernährungsverhaltens liefert Erkenntnisse bezüglich der Beeinflussung des Verhaltens und der Motivation zu einer gesunden Lebensführung.Die Lebensstil-Messung ergibt vier Segmente, welche sich hinsichtlich ihres Interesses an Lebensmitteln und Ernährung unterscheiden. Es handelt sich um die Segmente des sehr interessierten Verbrauchers (32%), des Qualitätskäufers (22,5%), des traditionellen Ver-brauchers (27,5%) und des desinteressierten Verbrauchers (17%). Das segmentspezifische Entscheidungsverhalten erstreckt sich von extensiv über limitiert... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Lebensstil; Segmentierung; Involvement; Verhaltensprävention; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/52647 |
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| Meneses, Gonzalo Dias; Rodriguez, Julia Nieves; Martel, Manuel Lopes. |
| The aim of this work is to analyze the model of consumer involvement with organic fruits and vegetables. An empirical survey was carried out using a 371 sample size questionnaire, which allowed for both path and multigroups analysis to be done. Based on the results obtained, we can affirm that the level of motivation to consume organic fruits and vegetables is intermediate, as the predominant motives are safety and self-realisation, and the volition model follows an inverse theoretical learning process. Furthermore, there is more than one model, since both gender and income influence significantly the involvement with organic food. Contradicting the predominant theoretical paradigm, this work tries to develop practical implications for organic food... |
| Tipo: Journal Article |
Palavras-chave: Involvement; Motivation; Organic agriculture; Consumer; Communication; Agribusiness; Agricultural Finance; Industrial Organization. |
| Ano: 2009 |
URL: http://purl.umn.edu/62146 |
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| Nilsson, Jerker; Kihlen, Anna; Norell, Lennart. |
| Several researchers, who have observed that traditional cooperatives have difficulties in modern markets, mention a number of behavioral concepts characterizing the members. This study attempts to empirically test these concepts. It is based on a survey among members of a large traditional Swedish cooperative. The members perceive the cooperative to be so large and complex that they have difficulties understanding the operations. Hence, they become dissatisfied and uninvolved, and they mistrust the leadership. Moreover, they do not believe that the cooperative can be remodeled to strengthen member control. The findings support the behavioral explanations presented in prior studies. |
| Tipo: Journal Article |
Palavras-chave: Agricultural cooperative; Property rights; Satisfaction; Involvement; Trust; Consumer/Household Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/92574 |
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