|
| Basu, Arnab K.; Hicks, Robert L.. |
| In this paper we investigate how label information detailing the performance of the Fair Trade labeling program with respect to coffee affect consumers’ willingness to pay in the United States and in Germany. We provide respondents (University students in the U.S and Germany) information regarding hypothetical benefits of the Fair Trade Coffee program on its intended beneficiaries on the production side (the revenue gains to participating marginal farmers (scope of the program)), and using stated preference conjoint methods test how this performance criterion relates to the willingness to pay for Fair Trade Coffee. Our empirical results identify a “threshold'' property of performance-based labels. In effect, the willingness-to-pay for performance-based... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Fair Trade; Labeling program; Consumer; Consumer/Household Economics; International Relations/Trade; F13; E21. |
| Ano: 2008 |
URL: http://purl.umn.edu/44336 |
