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	Provedor de dados AgEcon (1) Autor Balasubramanian, Siva K. (1) Moon, Wanki (1) Rimal, Arbindra (1) Palavra-chave Food Consumption/Nutrition/Food Safety (1) Health benefits from soy food (1) Lancaster's characteristics model (1) Multiattribute model (1) Tipo do documento Journal Article (1) Ano 2005 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Perceived Health Benefits and Soy Consumption Behavior: Two-Stage Decision Model Approach AgEcon Moon, Wanki; Balasubramanian, Siva K.; Rimal, Arbindra. A two-stage decision model is developed to assess the effect of perceived soy health benefits on consumers' decisions with respect to soy food. The first stage captures whether or not to consume soy food, while the second stage reflects how often to consume. A conceptual/analytical framework is also employed, combining Lancaster's characteristics model and Fishbein's multi-attribute model. Results show that perceived soy health benefits significantly influence both decision stages. Further, consumers' negative perceptions regarding soy (unappetizing taste and inconvenience) have a substantially greater impact on soy consumption behavior than their perceptions about soy health benefits. This finding carries significant implications for the soy industry.... Tipo: Journal Article Palavras-chave: Health benefits from soy food; Lancaster's characteristics model; Multiattribute model; Food Consumption/Nutrition/Food Safety. Ano: 2005 URL: http://purl.umn.edu/31211 Registros recuperados: 1 Primeira ... 1 ... Última

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