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| Stoll, Joshua S; School of Marine Sciences, University of Maine; joshua.stoll@maine.edu; Dubik, Bradford A; Duke University Marine Laboratory, Nicholas School of the Environment, Duke University; bradford.dubik@duke.edu; Campbell, Lisa M; Duke University Marine Laboratory, Nicholas School of the Environment, Duke University; lcampbe@duke.edu. |
| Faced with strict regulations, rising operational costs, depleted stocks, and competition from less expensive foreign imports, many fishers are pursuing new ways to market and sell their catch. Direct marketing arrangements can increase the ex-vessel value of seafood and profitability of operations for fishers by circumventing dominant wholesale chains of custody and capturing the premium that customers are willing to pay for local seafood. Our analysis goes beyond a paradigm that understands direct marketing arrangements as solely economic tools to consider how these emerging business configurations create a set of conditions that can result in increased bonding and bridging capital among fishers by incentivizing cooperation, communication, and... |
| Tipo: Peer-Reviewed Reports |
Palavras-chave: Community-supported fisheries; Direct marketing; Institutional starters; Local seafood; Resilience; Social capital. |
| Ano: 2015 |
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