| This study aims to describe and explain the impact of trade liberalization between the EU- 15 and the southern Mediterranean countries, with special emphasis on Southern EU (Portugal, Spain, France, Italy and Greece). The selected activity to be studied is the processing tomato industry. To do that, we use three related approaches (systems, industrial economics and management tools). After describing the tomato processing system, we introduce three case studies: Copador (member of CIO) located in Parma, Louis Martin SA nearby Avignon and Alsat SL located in Don Benito (Extremadura). Some conclusions: the EU processing tomato industry will continue and probably expand its activities on the Mediterranean borders; the competition between Italy and Spain will... |
