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	Provedor de dados AgEcon (1) Autor Johnston, Gretchen (1) Kaitibie, Simeon (1) Nganje, William E. (1) Wachenheim, Cheryl J. (1) Palavra-chave D12 (1) Hedonic price (1) Institutional and Behavioral Economics (1) Low carbohydrate bread (1) Willingness to pay (1) Tipo do documento Conference Paper or Presentation (1) Ano 2005 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Consumer Willingness to Pay for Breads Marketed as "Low-Carbohydrate" AgEcon Wachenheim, Cheryl J.; Nganje, William E.; Kaitibie, Simeon; Johnston, Gretchen. Bread producers are taking advantage of healthy feeding habits by developing new "low carbohydrate" products to entice customers. These low carbohydrate breads are generally more expensive than conventional types. This study tests the hypothesis that consumers are willing to pay higher premium for "low carbohydrate" breads at various locations and markets. We use retail data in a hedonic pricing framework to estimate the premium paid for the "low carbohydrate" attribute of bread. Results show that the implicit price of the "low carbohydrate" attribute of bread ranges from about 0.06¢ to 1.1¢ per gram, reflecting the amount consumers are willing to pay above the price of conventional bread. Tipo: Conference Paper or Presentation Palavras-chave: Low carbohydrate bread; Hedonic price; Willingness to pay; Institutional and Behavioral Economics; D12. Ano: 2005 URL: http://purl.umn.edu/19428 Registros recuperados: 1 Primeira ... 1 ... Última

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