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	Provedor de dados AgEcon (4) Autor Berning, Joshua P. (1) Bonanno, Alessandro (1) Caldeira, Monica (1) Huang, Rui (1) Rhodes, Charles (1) Sottomayor, Miguel (1) Souza Monteiro, Diogo M. (1) Mais... Palavra-chave M38 (4) Agricultural and Food Policy (3) Food Consumption/Nutrition/Food Safety (3) Demand and Price Analysis (2) L66 (2) Marketing (2) Q18 (2) Advertising Effects (1) Brand Advertising (1) Carbonated soft drink (1) Consumer/Household Economics (1) Content analysis (1) D12 (1) Demographic segmentation (1) EFSA (1) Econometric selection models (1) Excise Taxes (1) Food Security and Poverty (1) Food marketing policy (1) Health Economics and Policy (1) Mais... Tipo do documento Conference Paper or Presentation (3) Journal Article (1) Ano 2011 (3) 2010 (1) País United States (4) Idioma Inglês (4)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última Health Claims Regulation and Welfare AgEcon Huang, Rui; Bonanno, Alessandro. Regulation (EC) No 1924/2006, 20 December 2006, requires functional foods manufacturers operating in Europe to provide evidence that the health claims reported on the packaging are truthful. However, most applications reviewed by the European Food Safety Authority (EFSA) have been rejected, leaving food manufacturers with the option of either selling products deprived of their claims or discontinuing their production. This paper analyzes changes in welfare (both producers’ and consumers’) that would occur if the implementation of Reg. (EC) No 1924/2006 resulted in a large-scale health-claim de-labeling of functional food products. To that end, we use one year (2007) of monthly scanner data of sales of conventional and functional yogurt in the Italian... Tipo: Conference Paper or Presentation Palavras-chave: Health claims regulation; EFSA; Welfare; Random coefficients; MPEC.; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing; Q18; L66; M38. Ano: 2011 URL: http://purl.umn.edu/103809 DEMOGRAPHIC VARIABILITY IN U.S. CONSUMER RESPONSIVENESS TO CARBONATED SOFT-DRINK MARKETING PRACTICES AgEcon Rhodes, Charles. Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of U.S. consumers. Because many consumers do not participate in the market week-in and week-out, I apply Heckman’s econometric selection model to recover the impact of pricing, advertising, and promotion on a wide range of consumer segments. Reduced-form estimates of consumer responsiveness to these marketing activities reveal different effects across consumer segments, which have numerous implications for marketing policy. Tipo: Conference Paper or Presentation Palavras-chave: Carbonated soft drink; Marketing-mix models; Demographic segmentation; Econometric selection models; Nielsen panel data; Food marketing policy; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; D12; L66; M38. Ano: 2010 URL: http://purl.umn.edu/116419 Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis AgEcon Caldeira, Monica; Sottomayor, Miguel; Souza Monteiro, Diogo M.. Nutrition is an important food marketing differentiation criterion. There is growing evidence of the relation between diets and health conditions. Thus there is a potential conflict between industry and public health authorities over the use of nutrition labels. Understanding industry motivations for simplified nutrition labels use is paramount to scrutinize market dynamics, improve label policy design and its evaluation. The aim of this research is to ascertain how retailers perceive consumer’s attitudes to nutrition labels and what motivates their use. We conducted in-depth semi-structure interviews with senior managers in leading Portuguese retail chains. Our results suggest that retailers’ adopt FOP to aid their customers’ food choices, as a response... Tipo: Conference Paper or Presentation Palavras-chave: Nutrition labels; Retailers; Semi-structured interviews; Content analysis; Food Consumption/Nutrition/Food Safety; Q18; M31; M38; M14. Ano: 2011 URL: http://purl.umn.edu/109189 Evaluating Excise Taxes: The Need to Consider Brand Advertising AgEcon Berning, Joshua P.. Tipo: Journal Article Palavras-chave: Brand Advertising; Advertising Effects; Excise Taxes; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; M35; M38. Ano: 2011 URL: http://purl.umn.edu/117135 Registros recuperados: 4 Primeira ... 1 ... Última

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