| This study aims to analyze the attributes considered in choosing rural sites for tourism purposes by city dwellers and the market segmentation of rural tourism from a rural tourism demand perspective. For this purpose, this study investigates the attributes of rural areas considered in the selection of rural tourism destinations by urban dwellers using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys are conducted. The first questionnaire survey is performed in the 4 cities of Seoul, Daejeon, Suwon and Chuncheon with 408 urban residents. The second questionnaire survey is performed in the 5 cities of Seoul, Chuncheon, Daejeon, Cheonju and Busan with about 1,060 urban residents. The study results suggest... |
