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| Bolling, H. Christine. |
| The increased level of market integration in the processed food industry through trade, foreign direct investment, and the expanded use of intellectual property rights are an observed phenomenon of the past three decades. Measurement of market integration is problematic, and the role of FDI in market integration has not been adequately taken into consideration. This study measures the growth in the market shares of multinationals in selected countries and industries to indicate the degree of market integration. We also employ a market share convergence type model to estimate whether the market shares of the multinationals and domestically owned firms in key markets have converged to some steady state during the years 1991 to 2003. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Processed food industry; Global integration; Market shares; Argentina; Brazil; U.S.; International Relations/Trade. |
| Ano: 2004 |
URL: http://purl.umn.edu/20269 |
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| Krystallis, Athanasios; Ness, Mitchell. |
| The objective of the present study is to describe the preferences of younger, more educated and higher income Greek consumers for "quality" olive oil brands - quality being defined as a bundle of extrinsic quality cues such as quality assurance labels, health-related information, country-of-origin indication, bottling material and price. The aim of the research is, with the implementation of a conjoint analysis task, to describe and analyze consumer preferences using a random, stratified, sample of urban consumers. The extrinsic quality attributes of olive oil, strongly linked to a previous qualitative, Means-end Chains (MEC) analysis survey, is used as starting points for the development of conjoint profiles. Special emphasis is given to the development... |
| Tipo: Journal Article |
Palavras-chave: Quality extrinsic cues; Conjoint analysis; Segmentation; Market shares; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2005 |
URL: http://purl.umn.edu/8161 |
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