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	Provedor de dados AgEcon (4) Autor Canter, Neil (1) Farkas, Agnes (1) Machado, Joao Guilherme de Camargo Ferraz (1) Peake, Whitney O. (1) Queiroz, Timoteo Ramos (1) Roucan-Kane, Maud (1) Scalco, Andrea Rossi (1) Thomas, Arthur M. (1) Mais... Palavra-chave Marketing mix (4) Marketing (3) Food Consumption/Nutrition/Food Safety (2) Agribusiness (1) Agriculture (1) Attitude (1) Attitűd (1) Benefit to cost ratio (1) Borfogyasztás (1) C20 (1) Cassava starch industry (1) Checkoff program (1) Composto mercadológico (1) Crisis (1) Estratégias (1) Fecularia (1) Helyettesítő termékek (1) Import (1) Marketing spend optimization (1) Marketingmix (1) Mais... Tipo do documento Journal Article (2) Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2010 (1) 2009 (1) 2008 (1) 2007 (1) País United States (4) Idioma Inglês (3) Português (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última STUDY OF YOUNG PEOPLE’S WINE CONSUMPTION HABITS AT THE CORVINUS UNIVERSITY OF BUDAPEST AgEcon Farkas, Agnes. The Hungarian wine market has been undergoing continuous transformation, one of the principal reasons of which is Hungary’s European Union membership since 2004. The main disadvantage coming from the membership is that foreign wines are no longer rare curiosities but they are present to an extent that they disturb the market and constitute significant competition (in addition to the substituent products of the wine) for the domestic wines. The current economic crisis may also present various risks to the industry, such as a drop in consumption or the increase in the consumption of foreign wines with a good price/benefit ratio. Since I consider it important to preserve the market dominance of the Hungarian wines in the domestic market, I did not address the... Tipo: Journal Article Palavras-chave: Wine consumption; Import; Substitution product; Marketing mix; Attitude; Crisis; Borfogyasztás; Import; Helyettesítő termékek; Marketingmix; Attitűd; Válság; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2010 URL: http://purl.umn.edu/99209 MILKING THE MOST FROM YOUR PROMOTIONAL DOLLARS: AN ANALYSIS OF AGRIBUSINESS FIRMS SERVING U.S.AGRICULTURAL PRODUCERS AgEcon Roucan-Kane, Maud; Peake, Whitney O.. Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a two-fold analysis is undertaken. This study attempts to determine the differences in the use of marketing tools by industry and simple regression analysis is conducted to determine promotional factors that produce a significant impact on sales. Both mass media and other promotional tools were found to be the most consistently significant factor impacting sales of firms in the study. Tipo: Working or Discussion Paper Palavras-chave: Marketing mix; Agribusiness; Promotion; Agriculture; Marketing; Mass media; Agribusiness; Marketing; Q13; C20. Ano: 2007 URL: http://purl.umn.edu/7331 ANÁLISE DAS ESTRATÉGIAS DE MARKETING EM UMA FECULARIA DA REGIÃO DE TUPÃ-SP AgEcon Machado, Joao Guilherme de Camargo Ferraz; Queiroz, Timoteo Ramos; Scalco, Andrea Rossi. Nas últimas décadas, verificou-se uma mudança no comportamento do consumidor no sentido de adotar uma postura mais consciente em relação aos produtos que adquire. No setor alimentício, essa evolução é nítida, em função da busca por uma maior qualidade de vida, agregando à dieta questões de saúde, incluindo produtos com menor conteúdo de gorduras e calorias, rico em fibras, pobre em sódio etc. A indústria de alimentos, assim como toda a cadeia agroalimentar vem acompanhando esse maior interesse por parte do consumidor. Assim, é de extrema relevância que as decisões de marketing estejam apoiadas nas premissas do mercado, sob pena de se praticar ótimas ações mercadológicas para públicos errados ou de fácil resposta para os concorrentes, sob risco de... Tipo: Conference Paper or Presentation Palavras-chave: Composto mercadológico; Estratégias; Fecularia; Cassava starch industry; Marketing mix; Strategies; Food Consumption/Nutrition/Food Safety. Ano: 2008 URL: http://purl.umn.edu/109801 Financial Benefits of Florida Generic Orange Juice Marketing AgEcon Thomas, Arthur M.; Canter, Neil. The benefits to Florida orange growers of generic orange juice advertising are assessed using additive, nonlinear, regional econometric models, measuring the impact of category and brand marketing efforts on category demand while controlling for pricing and various other factors. The study shows that generic marketing efforts increased orange juice category demand by 8.3 percent, resulting in increased orange prices and a benefit-to-cost ratio to Florida growers of 3.5 to 1. Branded promotional activity was found to primarily fuel brand switching and pantry-loading, with only modest impacts on overall category demand. Tipo: Journal Article Palavras-chave: Marketing mix; Marketing spend optimization; Checkoff program; Orange juice; Benefit to cost ratio; Marketing. Ano: 2009 URL: http://purl.umn.edu/59257 Registros recuperados: 4 Primeira ... 1 ... Última

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