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| Revoredo-Giha, Cesar; Watts, D.; Leat, Philip M.K.. |
| Local food and its possibilities for addressing sustainable regional growth, food availability, accessibility and affordability has received considerable attention in the discussion on and development of the National Food Policy in Scotland. In terms of methodology, the paper continues the analysis of the local food database for Scotland constructed in Watts et al (2010) by exploring the marketing outlets used by the local food enterprises. This subject is important because it may provide information about the degree of entrepreneurship of the involved firms. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Local food; Scotland; Marketing outlets; Marketing. |
| Ano: 2010 |
URL: http://purl.umn.edu/109409 |
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| Park, Timothy A.. |
| Organic farmers face heightened pressure in developing a portfolio of different marketing channels and in bargaining competitively with increasingly sophisticated marketing participants in the supply chain for organic products. This research assists producers by identifying specific farm and demographic factors that enhance earnings given the choice of marketing outlet. The two significant selectivity coefficients confirm that organic earnings when marketing through a single outlet are biased upward since farmers who are better suited to market through multiple outlets have already moved away from this marketing strategy. An accurate evaluation of the projected earnings from any marketing strategy must account for selectivity effects. |
| Tipo: Journal Article |
Palavras-chave: Marketing outlets; Multinomial logit; Organic production; Selectivity correction; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/57626 |
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