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The role of consumers’ perceptions in the valuation of food safety and convenience attributes of vegetables in Vietnam AgEcon
Mergenthaler, Marcus; Weinberger, Katinka; Qaim, Matin.
Food systems in developing countries are undergoing a profound transformation characterized by the emergence and expansion of modern retailers and integrated supply chains. Appropriate policies are needed to guide this transformation, presupposing a good understanding of consumer preferences. We analyze consumers’ valuation of different vegetable attributes in metropolitan areas of Vietnam, using contingent valuation techniques and a mediation framework for two specific examples. Consumers are willing to pay an average price premium of 60% for Chinese mustard that is free of chemical residues and of 19% for different convenience attributes of potatoes. Income levels and media have positive impacts on the willingness to pay, partly mediated through...
Tipo: Conference Paper or Presentation Palavras-chave: Contingent valuation; Convenience; Food quality; Food safety; Mediation framework; Transformation of food systems; Vietnam; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; International Development; Marketing; D12; Q13.
Ano: 2009 URL: http://purl.umn.edu/51629
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