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	Provedor de dados AgEcon (1) Autor Carpio, Carlos E. (1) Isengildina-Massa, Olga (1) Xie, Ran (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Discrete Choice Model (1) Mixed Logit Model (1) Political Economy (1) Production Economics (1) Research Methods/ Statistical Methods (1) SUR Model (1) WTP (1) Mais... Tipo do documento Presentation (1) Ano 2012 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última How Do Restaurants Benefit from Various Components of a Regional Promotion Campaign? AgEcon Xie, Ran; Isengildina-Massa, Olga; Carpio, Carlos E.. This study analyses the economic value of various components of the Certified South Carolina Grown Campaign from the perspective of participating restaurants. A stated-preference choice experiment was conducted as part of the restaurant survey to estimate the willingness to pay (WTP) for each campaign component using a mixed logit model. Individual level WTP was calculated in order to explore the relationship between WTP and characteristics of restaurants. Results indicate that three existing components--Labeling, Multimedia Advertising, and "Fresh on the Menu" have significant positive economic value. Tipo: Presentation Palavras-chave: WTP; Mixed Logit Model; SUR Model; Discrete Choice Model; Agribusiness; Agricultural and Food Policy; Political Economy; Production Economics; Research Methods/ Statistical Methods. Ano: 2012 URL: http://purl.umn.edu/123921 Registros recuperados: 1 Primeira ... 1 ... Última

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