| The purpose of this study is to describe the businesses of Romanian producers of agrofood traditional products traded to the Romanian Farmer’s Fair. The need of pursuing these issues is emerged from the changes happened on the market of agro-food products in those regarding the transitions to a healthier consumption, to ecological and/or traditional products, in the case of some consumers. Because of these, some producers identified opportunities of developing businesses with traditional Romanian products. In describing producers’ businesses, a qualitative marketing research is undertaken to the Romanian Farmer’s Fair, trying to identify future trends of the market of agro-food products. |
