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| Ljungdalh, Anders Kruse; Department of Education, Aarhus University, Denmark; ankl@dpu.dk; Noe, Egon; Department of Agroecology, Aarhus University, Denmark; Egon.Noe@agrsci.dk; Christensen, Tove; Institute of Food and Resource Economics, University of Copenhagen, Denmark; tove@foi.ku.dk; Dubgaard, Alex; Institute of Food and Resource Economics, University of Copenhagen, Denmark; adu@foi.ku.dk; Kastberg, Peter; Department of Business Communication, Aarhus University, Denmark; pk@asb.dk. |
| Organic food systems are based on a complex of value criteria that often are not explicitly considered when agents think, communicate, and make decisions concerning organic food. Multicriteria assessment (MCA) refers to a group of tools that help the user to tackle such highly complex issues. The question is how an MCA tool should be designed to facilitate reflections, communication, and decision making in relation to organic food systems. A key issue is motivation. There are several divergent theories of motivation, and the question cannot be adequately answered by using any single theory. We discuss an economic, a psychosocial, and a relational perspective on motivation and MCA. Using the example of a consumer assessing and choosing products in the... |
| Tipo: Peer-Reviewed Reports |
Palavras-chave: Motivation; Multicriteria assessment (MCA); Organic food. |
| Ano: 2014 |
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