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Vertical relationships between Manufacturers and Retailers: Inference with Limited Data AgEcon
Villas-Boas, Sofia Berto.
In this paper different models of vertical relationships between manufacturers and retailers in the supermarket industry are compared. Demand estimates are used to compute price-cost margins for retailers and manufacturers under different supply models when wholesale prices are not observed. The purpose is to identify which set of margins is compatible with the margins obtained from estimates of cost, and to select the model most consistent with the data among non-nested competing models. The models considered are: (1) a simple linear pricing model; (2) a vertically integrated model; and (3) a variety of alternative (strategic) supply scenarios that allow for collusion, non-linear pricing and strategic behavior with respect to private label products. Using...
Tipo: Working or Discussion Paper Palavras-chave: Vertical contracts; Multiple manufacturers and retailers; Non-nested tests; Yogurt local market.; Industrial Organization; L13; L81; C12; C33.
Ano: 2005 URL: http://purl.umn.edu/25015
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Using Retail Scanner Data for Upstream Merger Analysis: Counterfactual Experiments in the Retail Coffee Market AgEcon
Villas-Boas, Sofia Berto.
The typical situation faced by antitrust authorities is to analyze and rule on a proposed merger by two or more manufacturers using scanner data at retail-level in a particular industry. This paper presents a simple framework to assess merger welfare effects in markets where both upstream and downstream firms make pricing decisions. I start with a benchmark model of manufacturers’ and retailers’ sequential pricing behavior. Then using counterfactual experiments, I explore the relationship between downstream retailer pricing models and the resulting estimates of upstream mergers. This exercise is done in the absence of wholesale prices looking at scanner data for the ground coffee category sold at several retail chains in Germany. I find that not...
Tipo: Working or Discussion Paper Palavras-chave: Merger Analysis; Vertical relationships; Multiple manufacturers and retailers; Demand and Price Analysis; C13; L13; L41.
Ano: 2007 URL: http://purl.umn.edu/7163
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