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| Andrade, Daniela Meirelles; Oliveira, Josmaria Lima Ribeiro de; Antonialli, Luiz Marcelo. |
| The study was carried out in a Minas Gerais' inland city, so as to get acquainted with the profile and habits of its clients. This research is innovative as it approaches as customer the citizen of an inland town. The objective of this work was to identify the groups of customers taking into consideration their level of satisfaction as well as their social-economic profile. The collection of data was accomplished through the application of a closed questionnaire to the probabilistic, casual and stratified sample of the population of the city being researched, resulting in 500 questionnaires altogether. Entering and processing of the data were performed through a Statistical Package for the Social Science software (SPSS) v. 10.0. The analyses of data were... |
| Tipo: Journal Article |
Palavras-chave: Shopping mall; Satisfaction; Multivariate research. |
| Ano: 2004 |
URL: http://purl.umn.edu/43686 |
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