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| Yang, Xue. |
| The paper introduced the connotation of network marketing of fresh agricultural products and analyzed the fundaments of launching the C2C marketing of fresh agricultural products in China. The fundaments mainly cover the development of e-commerce, the transformation of consumption concept, the change of live style and the features of Chinese agricultural production. The developmental status of the C2C marketing of Chinese fresh vegetables and fresh fruits is introduced and the plights, including imperfect rural network infrastructure, inadequate talents specialized in network marketing of fresh agricultural products, uneven quality of agricultural products, immature logistics system, uncertainty existed in faced by the C2C marketing of fresh... |
| Tipo: Journal Article |
Palavras-chave: C2C; Fresh agricultural products; Network marketing; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/113500 |
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| Xiao, Xiao. |
| With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation, rural tourism in China is facing many problems. the rural tourists will be classified based on the market segmentation in this article, and then put forward four aspects from me use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy. The aim is to offer advices and suggestions to the sustainable development of the rural tourism. |
| Tipo: Article |
Palavras-chave: Rural tourism; Market segmentation; The region characteristics; Network marketing; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/121271 |
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