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	Provedor de dados AgEcon (2) Autor Cho, Khin Mar (1) Preszler, Trent L. (1) Schmit, Todd M. (1) Tobias, Donald Jerome (1) Palavra-chave Marketing (2) New York (2) Collective reputation (1) Consumers (1) Demand and Price Analysis (1) Food Industry (1) Local (1) Market (1) New York City (1) Processors (1) Producers (1) Product perception (1) Restaurant (1) Retailers (1) Sommeliers (1) Wine (1) Mais... Tipo do documento Conference Paper or Presentation (1) Working or Discussion Paper (1) Ano 2010 (1) 2008 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última MODELING PERCEPTIONS OF LOCALLY PRODUCED WINE AMONG RESTAURATEURS IN NEW YORK CITY AgEcon Preszler, Trent L.; Schmit, Todd M.. Poor perceived product quality, an inadequate sales force, and intense competition from wines produced elsewhere are common reasons cited for why New York wines have not achieved broad acceptance in the New York City (NYC) market. NYC restaurant owners, sommeliers, and chefs were surveyed regarding their perceptions and purchasing decisions of wines grown and bottled in New York State. Factor analysis was applied to examine the structure of interrelationships among key indicators of product perception, and an ordinal logistic regression model was used to identify the characteristics of restaurants that show a strong propensity to adopt local wines. The results indicate that a NYC restaurant’s type of cuisine does not affect its propensity to adopt local... Tipo: Working or Discussion Paper Palavras-chave: Product perception; Restaurant; Wine; Sommeliers; Local; Collective reputation; New York; New York City; Demand and Price Analysis; Marketing. Ano: 2008 URL: http://purl.umn.edu/45503 Improving Market Access for Small and Mid-sized Producers through Food Industry Electronic Infrastructure MarketMaker AgEcon Cho, Khin Mar; Tobias, Donald Jerome. In recent years there has been a growth in the interest of consumers to buy more locally. An increasing number of farmers are trying to meet the growing demand for locally produced products. Here in New York State, farmers who are direct marketing their product, either direct to consumer or direct to wholesale markets constantly are looking for additional avenues to connect to current customers or grow their customer base. NY MarketMaker is one avenue farmers across New York can utilize to make connections with their customers. This powerhouse database connects buyers, sellers and transportation services and is easily searchable, even for the „technologically‟ challenged. Cornell Cooperative Extension (CUCE) in New York City began this project with the... Tipo: Conference Paper or Presentation Palavras-chave: Food Industry; Market; Producers; Processors; Retailers; Consumers; New York; Marketing. Ano: 2010 URL: http://purl.umn.edu/56564 Registros recuperados: 2 Primeira ... 1 ... Última

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