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How Important is Reputation for New Zealand Wine Makers? AgEcon
Bicknell, Kathryn; MacDonald, Ian.
The wine industry in New Zealand has been maturing over the past few decades, with consumers becoming more sophisticated and wineries responding by increasing their production of premium varieties. In addition, there have been several legal changes and subsequent changes to the distribution and marketing of wine in New Zealand that have made wine more widely available. It is therefore an interesting and dynamic time to gain a more comprehensive understanding of the relative effects of regional reputation and producer-specific quality on the willingness to pay for domestically produced premium table wine in New Zealand. Previous empirical work suggests that New Zealand consumers rely on both expert opinion and regional reputation when determining their...
Tipo: Conference Paper or Presentation Palavras-chave: Hedonic pricing; New Zealand wine; Willingness to pay; Quality; Reputation; Agribusiness; Agricultural and Food Policy; Crop Production/Industries.
Ano: 2009 URL: http://purl.umn.edu/115717
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A Hedonic Price Analysis for the New Zealand Wine Industry: Preliminary Results AgEcon
Bicknell, Kathryn; Friesen, Lana; MacDonald, Ian.
This paper presents preliminary results from a hedonic price analysis of premium wines in New Zealand over the vintages 1994 – 2003. Implicit prices are presented for a sensory quality rating, as well as wine variety and regional reputation. Results show that the price premium associated with Michael Cooper's five-star quality rating is highly significant and increasing in magnitude over the study period. Trends in regional and varietal preferences are also explored.
Tipo: Conference Paper or Presentation Palavras-chave: Hedonic pricing; New Zealand wine; Quality; Agribusiness; Agricultural and Food Policy; Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods; Resource /Energy Economics and Policy.
Ano: 2005 URL: http://purl.umn.edu/98502
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