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	Provedor de dados AgEcon (2) Autor Berke, Sz. (1) Gallardo, Rosa Karina (1) Hanson, Terrill R. (1) Hudson, Darren (1) Szakaly, Zoltan (1) Szente, Viktoria (1) Szigeti, Orsolya (1) Mais... Palavra-chave New product (2) Choice experiment (1) Competition (1) Consumer/Household Economics (1) Demand and Price Analysis (1) Export (1) Grocery store experiment (1) Marketing (1) Marketing strategy (1) Nutritional benefits (1) Position (1) Purchasing behavior (1) Mais... Tipo do documento Conference Paper or Presentation (2) Ano 2006 (1) 2005 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Comparison of Stated Choice and In-store Experimental Methods in Predicting Actual Market Behavior for Freshwater Prawn (Macrobrachium rosenbergii) Consumers AgEcon Gallardo, Rosa Karina; Hanson, Terrill R.; Hudson, Darren. The stated choice (SC) and actual revealed pricing/purchase experimental methods were compared for their ability to predict purchasing behavior and willingness-to-pay for freshwater prawns. SC hypothetical bias may be a consequence of difficulties in controlling factors affecting real world situations, small sample sizes and confusion related to the new product. Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment; Grocery store experiment; New product; Purchasing behavior; Consumer/Household Economics. Ano: 2005 URL: http://purl.umn.edu/35623 The market analysis of branded, new generation hungaricums AgEcon Szakaly, Zoltan; Szigeti, Orsolya; Berke, Sz.; Szente, Viktoria. Natural capabilities of Hungary are particularly favourable for agricultural and food production. There are good possibilities both in cultivation of plants and in animal husbandry on plough- and grasslands. Hungary's share and its competitive position, however, decreased on European and world market in the past years. Therefore our research was focused on developing new animal products meeting the changing consumers' demands by their nutritional benefits and by their natural way of production. The study highlights four product s, namely goose - liver produced by considerately fatten up, rabbit meat with low fat and cholesterol levels, beef rich in omega - 3 fatty acids and selenium enriched eggs. The final goal is to form the basis of test - marketing... Tipo: Conference Paper or Presentation Palavras-chave: Export; New product; Nutritional benefits; Position; Marketing strategy; Competition; Demand and Price Analysis; Marketing. Ano: 2006 URL: http://purl.umn.edu/10040 Registros recuperados: 2 Primeira ... 1 ... Última

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