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| Catacutan, Delia; Bertomeu, Manuel; Arbes, Lyndon; Duque, Caroline; Butra, Novie. |
| The Agroforestry Tree Seeds Association of Lantapan (ATSAL) in Bukidnon province, southern Philippines was organized in 1998, facilitated by the World Agroforestry Centre (ICRAF). Farmers were trained on germplasm collection, processing and marketing of agroforestry tree seeds and seedlings. ATSAL has been marketing various tree seeds and seedlings with apparent success, and has provided training on seed collection and nursery management to farmers, government technicians, and workers from non-government organizations (NGOs). This paper reports on the initial results of an on-going study to assess the effectiveness of ATSAL’s marketing strategy, including group dynamics, and the issues and challenges the group faces. It was found that during the first two... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Collective action; Niche marketing; Agroforestry seeds; Resource /Energy Economics and Policy. |
| Ano: 2008 |
URL: http://purl.umn.edu/44349 |
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| Cuthbert, Ronald. |
| The purpose of the research is to improve our understanding of the adaptation process in agriculture at the farm level and the influence through the value chain. The research identified critical managerial decision areas in the strategic planning process of blackcurrant growers in Alberta and the South Island of New Zealand. The work was a comparative study of growers that attempted to determine the correspondence between the results of case study observations and a set of theoretical propositions that were developed from a review of the relevant literature. Results indicate that growers understand their own firm’s core competencies, plan strategically and contingently to maintain flexibility and retain niche advantages. Data gathered on the blackcurrant... |
| Tipo: Report |
Palavras-chave: Niche marketing; Strategic planning; Adaptation flexibility; Farm Management; Marketing; D81; L1; M31; O13; Q13. |
| Ano: 2008 |
URL: http://purl.umn.edu/6840 |
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| Kazmierczak, Tamra Kirkpatrick; Bell, James B.. |
| The two types of niche markets targeted by lamb marketing cooperatives are described in this guide. The first type includes specialty middlemen outlets that cooperatives used to market lamb to specialized niches within the traditional meat marketing system of retail food stores, restaurants, food service outlets, and specialty distributors. The second type includes those outlets that cooperatives used to market lamb directly to the consumer, such as freezer markets, farmers' markets, mobile markets, and mail order sales. This guide also describes the advertising, promotional, and other marketing programs used by cooperatives to target these markets. Finally the competition, product differentiation, capital requirements, market development, management,... |
| Tipo: Journal Article |
Palavras-chave: Cooperatives; Lamb; Niche marketing; Marketing programs; Agribusiness; Livestock Production/Industries. |
| Ano: 1995 |
URL: http://purl.umn.edu/49825 |
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