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| Lee, Jonq-Ying. |
| Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis. |
| Tipo: Report |
Palavras-chave: Baseline; Orange juice; Nielsen; Agribusiness. |
| Ano: 2006 |
URL: http://purl.umn.edu/36833 |
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