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A Study of Baseline Estimates AgEcon
Lee, Jonq-Ying.
Baseline estimates are generated using the Box-Jenkins time series expectation of non-promoted volume calculated at the store/week/UPC level. The expectation of sales is a weighted moving average of weekly observations of normal non-promoted volume. The relationship between baseline volume and promotional activities was examined using the ordinary least squares method in this analysis.
Tipo: Report Palavras-chave: Baseline; Orange juice; Nielsen; Agribusiness.
Ano: 2006 URL: http://purl.umn.edu/36833
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U.S. orange juice and grapefruit juice demands: ACNielsen sales versus FCPA movement AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Orange juice; Grapefruit juice; Nielsen; FCPA; Agribusiness.
Ano: 2000 URL: http://purl.umn.edu/52831
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Analysis of Nielsen orange-juice sales AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Orange juice; Nielsen; Agribusiness; Demand and Price Analysis.
Ano: 1995 URL: http://purl.umn.edu/52749
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On the Accuracy of Nielsen Homescan Data AgEcon
Einav, Liran; Leibtag, Ephraim S.; Nevo, Aviv.
Researchers use Nielsen Homescan data, which provide detailed food-purchase information from a panel of U.S. households, to address a variety of important research topics. However, some question the credibility of the data since the data are self-recorded and the recording process is time-consuming. Matching purchase records from 2004 Homescan data with data obtained from a large grocery retailer, it is evident that quantities purchased are reported more accurately in Homescan than are prices. Many of the price differences may be driven by the way Nielsen imputes prices: when available, Nielsen uses store-level prices instead of the actual price paid by the household. There are also differences by household type in the tendency to make mistakes that are...
Tipo: Report Palavras-chave: Nielsen; Homescan; Scanner data; Validation study; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics.
Ano: 2008 URL: http://purl.umn.edu/56490
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