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Dharmasena, Senarath; Capps, Oral, Jr.. |
Data from U.S. households for calendar year 2008 were used in examining demographic and economic factors affecting demand for chocolate milk using Heckman two-step procedure. Price, income, age, education, region, race, Hispanic status, and presence of children were significant drivers of consumption of chocolate milk. Sample selection bias was statistically significant. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Chocolate milk; Nielsen HomeScan data; Heckman two-step; Consumer/Household Economics; Demand and Price Analysis; D11; D12. |
Ano: 2011 |
URL: http://purl.umn.edu/98742 |
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