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	Provedor de dados AgEcon (1) Autor Campbell, Benjamin L. (1) Nayga, Rodolfo M., Jr. (1) Park, John L. (1) Silva, Andres (1) Palavra-chave Auction (1) Conjoint analysis (1) Consumer/Household Economics (1) Hypothetical (1) Institutional and Behavioral Economics (1) Non-hypothetical (1) Willingness-to-pay (1) Mais... Tipo do documento Journal Article (1) Ano 2007 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última On the Use of Valuation Mechanisms to Measure Consumers' Willingness to Pay for Novel Products: A Comparison of Hypothetical and Non-Hypothetical Values AgEcon Silva, Andres; Nayga, Rodolfo M., Jr.; Campbell, Benjamin L.; Park, John L.. Willingness to pay (WTP) estimates for novel products are needed to assess consumers' valuation of these products as well as for product adoption and optimal pricing strategies. Using experiments in a retail setting, we compare hypothetical and non-hypothetical WTP values between a Becker-DeGroot-Marshak (BDM) auction mechanism and conjoint analysis. Our results suggest that the auction WTP values are higher than conjoint analysis WTP values. Moreover, the hypothetical WTP values are higher than the non-hypothetical WTP values in both elicitation mechanisms. Tipo: Journal Article Palavras-chave: Conjoint analysis; Willingness-to-pay; Auction; Hypothetical; Non-hypothetical; Consumer/Household Economics; Institutional and Behavioral Economics. Ano: 2007 URL: http://purl.umn.edu/8186 Registros recuperados: 1 Primeira ... 1 ... Última

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