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	Provedor de dados AgEcon (1) Autor Gellynck, Xavier (1) Kuhne, Bianka (1) Van Wezemael, Lynn (1) Verbeke, Wim (1) Palavra-chave Agricultural and Food Policy (1) Consumer/Household Economics (1) Demand and Price Analysis (1) Food Consumption/Nutrition/Food Safety (1) Food Security and Poverty (1) Health Economics and Policy (1) M31 (1) New Product development (1) Novel trend implementation tool (1) O31 (1) O32 (1) Trend analysis (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última TRANSLATING LATENT TRENDS IN FOOD CONSUMER BEHAVIOR INTO NEW PRODUCTS AgEcon Gellynck, Xavier; Kuhne, Bianka; Van Wezemael, Lynn; Verbeke, Wim. For successful product development it is important to explore the latent changes in consumer behavior prior to the product development process. The identification of a latent trend before the manifestation moment can be achieved by trend analysis. Trend analysis delivers insights that explore the future in order to identify prospective consumers and new product ideas, but also includes a feeling for the currents in market and technology. Hence, the aim is to identify emerging weak signals in consumer behavior that have potential as large revenue opportunities when implemented into new products. Therefore, the objective of our paper is to provide a novel tool for this identification and how the identified trends can be translated into new products. Until... Tipo: Conference Paper or Presentation Palavras-chave: New Product development; Trend analysis; Novel trend implementation tool; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; M31; O31; O32. Ano: 2010 URL: http://purl.umn.edu/116422 Registros recuperados: 1 Primeira ... 1 ... Última

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