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IDENTIFYING CONSUMER VALUATION PATTERNS OF ALTERNATIVE NUTRITION AND HEALTH LABELS COMBINATIONS: EVIDENCE FROM SPAIN AgEcon
Barreiro-Hurlé, Jesús; Gracia, Azucena; de Magistris, Tiziana.
The provision of nutrition and health information on food labels is increasing as an industry and regulation answer to the growing consumer concern with diet-health relationships. Prior research has shown that the presence of this information on food labels is valued by consumers; however there is still no clear pattern on which labelling options are more valued and how different consumers value the different options. This paper analyses the results of a choice experiment conducted to identify the effect of multiple health and nutrition information sources on consumer food choice, taking into account preference heterogeneity using a latent class approach. Results show that different consumer groups can be identified with clearly distinguishable valuation...
Tipo: Conference Paper or Presentation Palavras-chave: Nutrition facts panel; Latent class; Choice experiments; Consumer; Interactions; Health claims; Nutrition claims; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy.
Ano: 2009 URL: http://purl.umn.edu/53338
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