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| Florkowski, Wojciech J.; Carew, Richard; He, Senhui. |
| Italian wines have been enjoyed by Canadian consumers for decades and the consumption is not limited to the ethnic Italian population. The study examines effects of wine characteristics and the brand associated with the designation of geographic origin estimating five hedonic price equations for Barbaresco; Barbera; Veneto (Valpolicella, Amarone and Reecioto); Soave; and, Chianti and uses weekly sales data from British Columbia retail outlets. Results indicate that, in general, a premium was paid for higher alcohol content, but the effects of individual brands within each area of origin varied and the range of price premia and discounts was from 14% to -12% suggesting that small price changes with regard to the baseline wine price could affect purchase. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Hedonic pricing; Appellation; Objective characteristics; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/44403 |
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| Yoo, Veronica; Florkowski, Wojciech J.; Carew, Richard. |
| We examine British Columbia (BC) wine consumers’ valuation of wine imported from emerging suppliers (Argentina, Bulgaria, Chile, Croatia and Hungary) through the estimation of a hedonic price function. Retail sales data employed in this study comes from the BC Liquor Distribution Branch and covers weekly sales of table wine that was imported from all five countries into the province of British Columbia. The results indicate that the grape variety is an important factor influencing consumers’ willingness to pay. In particular, white and red wines from Chile are associated with larger price premia while wines from Argentina command a premium only among red wines. Wines from Bulgaria, Croatia and Hungary, although sold in large quantities in the BC market,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Hedonic pricing; Objective characteristics; New World countries; Wine; Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2011 |
URL: http://purl.umn.edu/103699 |
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