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| Kinnucan, Henry W.. |
| This paper determines the impact of food industry market power on farmers' incentive to promote in a situation where funds for promotion are raised through a per-unit assessment on farm output and food industry technology is characterized by variable proportions. Specifically, building on earlier studies by Azzam and by Holloway, Muth's model is extended to consider the farm-level impacts of generic advertising when downstream firms possess oligopoly and/or oligopsony power and advertising expenditure is endogenous at the market level. Applying the model to the U.S. beef industry, we find that for plausible parameter values market power reduces farmers' incentive to promote. However, the disincentive is moderated by factor substitution, and effectively... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Dorfman-Steiner theorem; Generic advertising; Oligopoly power; Oligopsony power; Marketing; L66; Q13; Q17. |
| Ano: 2002 |
URL: http://purl.umn.edu/19775 |
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| Bonanno, Alessandro. |
| Wal-Mart, the largest retailer worldwide, has been suspected of exercising market power over input providers, both merchandise suppliers and workers. However, in spite of a growing body of literature investigating the beneficial economic impact of the company through its price-lowering effect, research analyzing the company’s economic impact over input suppliers is limited. This paper presents a general framework which can be used to investigate Wal-Mart’s market power over input suppliers, vis-à-vis a variation in input productivity, focusing on homogenous intermediate goods supplied locally. The model is general enough to account for incumbents’ reaction to Wal-Mart’s entry resulting in exit, entry and changes in the production technology. A simplified... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wal-Mart; Oligopsony power; Entry; Wages; Industrial Organization; Labor and Human Capital; L13; L81; J42. |
| Ano: 2009 |
URL: http://purl.umn.edu/49599 |
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