| The CV method estimate the monetary value that specific changes in the provision of goods and services represent for society, which is asked for their Willingness To Pay (WTP) for it, according to their budget and individual preferences, in a survey. The applications of CV are a source of information to important public decision-making. Therefore, it seems to be a desirable objective for a CV study to strive to detect and reduce, as far as possible, the bias affecting the elicited values. In the present work, the starting point bias in an application to the case study of the conservation of the Iberian Lynx in Spain is analyzed. This bias is caused by the potential influence of the bid values offered to the interviewees on their stated preferences. Three... |
