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| Registros recuperados: 33 | |
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| Ljungdalh, Anders Kruse; Department of Education, Aarhus University, Denmark; ankl@dpu.dk; Noe, Egon; Department of Agroecology, Aarhus University, Denmark; Egon.Noe@agrsci.dk; Christensen, Tove; Institute of Food and Resource Economics, University of Copenhagen, Denmark; tove@foi.ku.dk; Dubgaard, Alex; Institute of Food and Resource Economics, University of Copenhagen, Denmark; adu@foi.ku.dk; Kastberg, Peter; Department of Business Communication, Aarhus University, Denmark; pk@asb.dk. |
| Organic food systems are based on a complex of value criteria that often are not explicitly considered when agents think, communicate, and make decisions concerning organic food. Multicriteria assessment (MCA) refers to a group of tools that help the user to tackle such highly complex issues. The question is how an MCA tool should be designed to facilitate reflections, communication, and decision making in relation to organic food systems. A key issue is motivation. There are several divergent theories of motivation, and the question cannot be adequately answered by using any single theory. We discuss an economic, a psychosocial, and a relational perspective on motivation and MCA. Using the example of a consumer assessing and choosing products in the... |
| Tipo: Peer-Reviewed Reports |
Palavras-chave: Motivation; Multicriteria assessment (MCA); Organic food. |
| Ano: 2014 |
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| Spiller, Achim. |
| Price premiums are recognized as a central barrier for the diffusion of organic food. On average, the consumer has to pay about 50 % more for organic food than for comparable products. This is also true for large retailers although considerable economies of scale could be expected. Against this background the following article analyzes pricing strategies of supermarkets. It appears evident that higher prices of organic food reflect higher costs of production and lower output, but primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the market are low; price reductions and bargain sales are avoided by competitors. If the premium prices are compared with the results of market research, a... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Marketing; Price policy; Neoinstitutional organization theory; Agribusiness; Institutional and Behavioral Economics; Marketing. |
| Ano: 2001 |
URL: http://purl.umn.edu/99000 |
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| Galluzzo, Nicola. |
| This analysis has examined the consumption of certified quality agricultural productions in the European and Italian markets; this short poster paper has observed, in particular, the perspectives of growth in some agricultural productive sectors, as for example the olive oil industry. In the second part of this research, it is showed the strategic importance of what quality represents for the consumers, as an element able to influence the consumers choices for certified quality olive products. Having compared the results of a case of study carried out on a focus group, with the help of 50 interviewed people, with those obtained by other studies, they pointed out the critical states that certified quality food productions might have for the consumers, the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Focus group; Organic food; Food quality; Extra virgin olive oil.; Agribusiness; Farm Management. |
| Ano: 2007 |
URL: http://purl.umn.edu/7856 |
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| Boas, Luiz Henrique de Barros Vilas; Sette, Ricardo de Souza; Pimenta, Marcio Lopes. |
| O crescimento do mercado mundial de alimentos orgânicos nos últimos dez anos tem aumentado a demanda por estudos relacionados a esse tema. Os supermercados têm se mostrado agentes relevantes na distribuição desses produtos no Brasil e no exterior. Este trabalho tem por objetivo descrever as características do comportamento do consumidor de frutas, legumes e verduras (FLV) orgânicas na cidade de Uberlândia, Minas Gerais. Mais especificamente, buscou-se evidenciar tal comportamento com base no encadeamento entre atributos, conseqüências (benefícios que esses atributos são capazes de prover) e valores pessoais dos consumidores. Foram realizadas trinta entrevistas em profundidade, sendo que, para a coleta, análise e interpretação dos dados, utilizou-se a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Alimentos orgânicos; Comportamento do consumidor; Varejo; Valores; Cadeia de meios e fins; Laddering; Organic food; Consumer behavior; Retail; Values; Means end chain; Agribusiness; Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/109669 |
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| Vilckas, Mariangela; Nantes, Jose Flavio Diniz. |
| The lack of sustainability of many rural companies has caused a position change of the rural producers which have been using management tools in their activities. Adding value is an interesting strategy for the rural producers to improve the profitability of their activity and also to reach new markets. Such strategy may be enhanced by means of products classification in accordance with an established standard, the use of proper packaging, products industrialization and development of a brand for the products. In the present paper, two companies placed in São Paulo State, which produce and add value to organic food, were studied. The results show that adding value to organic food is a very interesting alternative for the development of this market, which... |
| Tipo: Journal Article |
Palavras-chave: Adding value; Organic food; Rural management. |
| Ano: 2007 |
URL: http://purl.umn.edu/43728 |
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| Wirthgen, Antje. |
| Against the background of increasing political importance of organic farming combined with market potential for organic food, especially concerning conventional retailers, this article aims to improve organic marketing for retailers by means of product-specific analysis of consumers’ purchase behaviour. The main research aspects based on a consumer survey are preference testing and attitude measuring to explain consumers’ purchase behaviour concerning selected products. The preference test furthermore offered the possibility to examine the impact of substitutes produced by other environmentally friendly production methods and to estimate the market potential for organic food. The findings of this research are firstly hints on market potential for organic... |
| Tipo: Journal Article |
Palavras-chave: Organic food; Consumer behaviour; Product-specific analysis; Attitude measuring; Conjoint analysis; Consumer/Household Economics; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/98356 |
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| Lili, Zhou; Tong, Chen. |
| The market for organic products in Urumqi is at the beginning of its development. The objective of this paper is to gain knowledge about consumers attitudes toward organic food in Urumqi which is the capital of Xinjiang Uygur Autonomous Region. The consumers attitudes were collected by means of a face-to-face survey. Attitudes, purchasing frequency, supply satisfaction and beliefs about organic food were studied with a sample of 720 consumers. The data obtained from the survey were analyzed with univariate analysis, chi-square test, ANOVA and correlation analysis. About 44.9% of Urumqi consumers had never heard of organic food. Urumqi consumers who know organic food consider organically-grown products as very healthy, of good quality and tasty.... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Urumqi; Consumer behavior; Organic food; Food Consumption/Nutrition/Food Safety. |
| Ano: 2007 |
URL: http://purl.umn.edu/7890 |
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| Registros recuperados: 33 | |
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