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Changements organisationnels et analyse des préférences du consommateur des produits frais de la pêche par la méthode des choix multi-attributs ArchiMer
Razafimandimby, Haja.
The central purpose of this thesis is the development of fresh fishery products with on one hand the issue of organizational methods adopted by stakeholders in the fisheries sector in France and on the other hand the question of explanatory factors in consumer preferences for these products. The neo-institutional theory of governance structures is used to analyze different organizational methods adopted in the industry. The theory of innovation is mobilized to study the contribution of organizational innovations in the development of fresh products. The results of the study of governance structures reveal the complementarity between the market and hybrid forms concerning the supply of supermarkets and hypermarkets in France. Mainly observed Hybrid forms...
Tipo: Text Palavras-chave: Méthode des choix multi-attributs; Innovations organisationnelles; Modes organisationnels; Préférences du consommateur; Valorisation de produits frais; Choice experiment; Organizational innovations; Organizational methods; Consumer preferences; Value of fresh produce.
Ano: 2013 URL: https://archimer.ifremer.fr/doc/00498/60945/64338.pdf
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