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| Micheels, Eric T.; Gow, Hamish R.. |
| A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides to the consumer, without specifically describing how value was created. Treacy and Wiersema (1993) developed the concept of value disciplines, which are three distinctive means of value provision, namely operational excellence, customer intimacy and product leadership. More recently, Narver et al. (1998) argued that market oriented firms have a clear understanding of how they provide value to customers, but this assertion has yet to be empirically tested. A new... |
| Tipo: Journal Article |
Palavras-chave: Innovation; Market orientation; Organizational learning; Value disciplines; Marketing; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; Q10; Q13; Q16. |
| Ano: 2009 |
URL: http://purl.umn.edu/53800 |
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| Leite, Evandro Sergio Martins; Antonialli, Luiz Marcelo; Oliveira, Marcelo Silva de; Romaniello, Marcelo Marcio. |
| The perception of the organizational members of the Sebrae/MS situated in Campo Grande, MS, about the ISO 9000 Certification implanted in 1998 and the organizational learning were the aims of this study. The authors have sought to provide a link of the certification as a stimulating factor for organizational learning. The research was ellaborated after the quantitative and qualitative types, with application of semi-structured questionnaires and personal survey, direct observations, documental analysis, obtaining access to data by means of the analysis of the statements of the interviewed people about the ISO. The profiles of the 94 direct collaborators were identified and 58 who have been in the organization since before the implantation of the... |
| Tipo: Journal Article |
Palavras-chave: ISO certification; Organizational learning; Sebrae.. |
| Ano: 2004 |
URL: http://purl.umn.edu/43682 |
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