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	Provedor de dados AgEcon (4) Autor Hine, Susan E. (2) Loureiro, Maria L. (2) Holst, Rainer (1) Hu, Wuyang (1) Tian, Xu (1) Yang, Shang-Ho (1) Yu, Xiaohua (1) Mais... Palavra-chave Payment card (4) Consumer/Household Economics (3) Willingness to pay (3) Agribusiness (2) D12 (2) GMO-free (2) Local product (2) Organics (2) Q13 (2) Coffee (1) Colorado grown (1) Fair trade (1) Food Security and Poverty (1) Green food (1) International Development (1) Marketing (1) Niche market (1) Research Methods/ Statistical Methods (1) Starting point bias (1) WTP (1) Mais... Tipo do documento Conference Paper or Presentation (3) Journal Article (1) Ano 2011 (2) 2002 (1) 2001 (1) País United States (4) Idioma Inglês (4)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última Applying the Payment Card Approach to Estimate the WTP for Green Food in China AgEcon Tian, Xu; Yu, Xiaohua; Holst, Rainer. This paper uses a payment card approach to reveal consumers‟ willingness to pay for green food in China. We first present a brief introduction of the payment card approach and introduce several methods to estimate the WTP with payment cards, which we subsequently use to estimate WTP values regarding green vegetables, green meat and green eggs in China. Our results indicate that consumers in big cities are willing to pay a higher premium for green food and that WTP values are relatively higher for more expensive food than for cheaper food. In addition, the ratios of premium to price range mainly between 25% and 50% and WTP values obtained from interval midpoint approach are relatively higher than those calculated by other approaches. Tipo: Conference Paper or Presentation Palavras-chave: WTP; Payment card; Green food; Agribusiness. Ano: 2011 URL: http://purl.umn.edu/115533 DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT AgEcon Loureiro, Maria L.; Hine, Susan E.. Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes. Tipo: Conference Paper or Presentation Palavras-chave: GMO-free; Local product; Organics; Payment card; Willingness to pay; Consumer/Household Economics. Ano: 2001 URL: http://purl.umn.edu/20630 DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS AgEcon Loureiro, Maria L.; Hine, Susan E.. Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado grown" carries a higher willingness to pay than organic and GMO-free attributes. Tipo: Journal Article Palavras-chave: Colorado grown; GMO-free; Local product; Niche market; Organics; Payment card; Willingness to pay; Consumer/Household Economics; D12; Q13. Ano: 2002 URL: http://purl.umn.edu/15073 Using a Modified Payment Card Survey on Chinese Consumers’ Willingness to Pay for Fair Trade Coffee: Would the Starting Point Matter AgEcon Yang, Shang-Ho; Hu, Wuyang. Coffee consumption in China is increasing rapidly over the recent years. This study offers one of the few initial attempts to not only understand general consumption behavior associated with Chinese coffee, but to explore the viability of niche markets for coffee with the credence attribute “fair trade”. A modified payment card approach was adopted as the consumer willingness to pay elicitation method. Survey results of 564 consumers from the city of Wuhan, China suggest a positive attitude toward coffee as an alternative drink and a willingness to pay a premium for “fair trade” coffee. This study also explores and describes the potential impact of starting point bias, which has been relatively well documented in the dichotomous choice literature but has... Tipo: Conference Paper or Presentation Palavras-chave: Coffee; Fair trade; Payment card; Starting point bias; Willingness to pay; Agribusiness; Consumer/Household Economics; Food Security and Poverty; International Development; Marketing; Research Methods/ Statistical Methods; D12; Q13. Ano: 2011 URL: http://purl.umn.edu/103720 Registros recuperados: 4 Primeira ... 1 ... Última

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