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| Gunderson, Michael A.; Roucan, Maud; Boehlje, Michael; Gray, Allan W.. |
| This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product into the market. Under consideration is a sophisticated, surface-scanning technology that has applications in the food processing, food retail, and health industry sectors. Management of eMerge Interactive is faced with uncertainties in legislation, demand, and competitor response. The case can be used as part of a course in strategy and/or risk management where tools such as influence diagrams, scenario and payoff matrices, decision trees, and real options are introduced. |
| Tipo: Journal Article |
Palavras-chave: Risk management; Influence diagrams; Payoff matrices; Decision trees; And real options; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/8200 |
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| Roucan-Kane, Maud; Boehlje, Michael; Gray, Allan W.; Akridge, Jay T.. |
| The business climate for the agricultural sector is characterized by increased uncertainty and “unanticipated surprises,” such as new government regulations, new technology and product introductions, mergers and acquisitions, nonperformance by supply chain partners, and changes in interest and exchange rates. This manuscript uses a real case problem to describe a set of tools(such as scenario analysis, risk scorecarding and heat mapping, payoff matrices, decision trees, and options portfolio mapping) available to use for making strategic decisions in such a business climate. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Scorecarding and heat mapping; Decision trees; Scenario analysis; Payoff matrices; Real options; Agribusiness; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/98052 |
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