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DEMAND AND QUALITY UNCERTAINTY IN PECAN PURCHASING DECISIONS AgEcon
Park, Timothy A.; Florkowski, Wojciech J..
A generalized Heckman model of purchase decisions incorporating perceived consumer quality attributes, ease of purchase, and familiarity with marketing outlets as factors influencing pecan purchases is estimated. Marketing efforts that encourage consumers to expand expenditures on nut products increase both the probability of pecan purchases and the amount purchased. Consumers who use all types of nuts in a wider variety of foods tend to purchase pecans more frequently. A diverse set of marketing outlets provides consumers with convenient sources of purchasing pecans and has a significant influence on the probability of pecan purchases but not the amount of pecans purchased.
Tipo: Journal Article Palavras-chave: Generalized Heckman model; Pecan purchases; Tobit; Demand and Price Analysis.
Ano: 1999 URL: http://purl.umn.edu/15130
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