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| Micheels, Eric T.; Gow, Hamish R.. |
| As the economic viability of small farms continues to be an issue facing policy makers and economists alike, a market orientation may be a valuable resource producers can develop as they compete in a marketplace dominated by larger firms. Marketing and strategy scholars have long established the importance of a market orientation in determining firm performance. More recently, scholars have studied the effect of these concepts in agriculture. Extending the literature of market orientation in agriculture, this study examines the concept of a positional advantage and its effect on performance using a sample of small farms in Illinois. Using a sample of 347 Illinois beef producers, we empirically measure and test the construct of positional advantage and test... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agriculture; Innovation; Market orientation; Positional advantage; Farm Management; Production Economics; L11; L25; L26. |
| Ano: 2009 |
URL: http://purl.umn.edu/52810 |
