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	Provedor de dados 31 (1) Autor Kaiser, Harry M. (1) Zheng, Yuqing (1) Palavra-chave Agribusiness (1) Asymmetric advertising response (1) C32 (1) Demand and Price Analysis (1) Demand system (1) Food Consumption/Nutrition/Food Safety (1) M37 (1) Negative asymmetry (1) Nonalcoholic beverage demand (1) Positive asymmetry (1) Q11 (1) Regime switching (1) Smooth transition function (1) Mais... Tipo do documento Journal Article (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Estimating Asymmetric Advertising Response: An Application to U.S. Nonalcoholic Beverage Demand 31 Zheng, Yuqing; Kaiser, Harry M.. We propose a regime-switching model that allows demand to respond asymmetrically to upward and downward advertising changes. With the introduction of a smooth transition function, the model features smooth rather than abrupt parameter changes between regimes. We apply the model to nonalcoholic beverage data in the United States for 1974 through 2005 to investigate asymmetric advertising response. Results indicate that a decrease in milk advertising had a more profound impact on milk demand than an increase did. An increase in milk advertising had no impact on milk demand, but a decrease could have an own-advertising elasticity up to 0.049. Tipo: Journal Article Palavras-chave: Asymmetric advertising response; Demand system; Negative asymmetry; Nonalcoholic beverage demand; Positive asymmetry; Regime switching; Smooth transition function; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; C32; M37; Q11. Ano: 2008 URL: http://purl.umn.edu/47262 Registros recuperados: 1 Primeira ... 1 ... Última

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