| ABSTRACT Brazil is one of the world’s largest broiler meat exporters. Broiler meat is one of the most consumed meats worldwide. The most significant challenge for strategic business management when optimizing the financial returnis knowing exactly where to invest. The same happens in the broiler production chain. The present research aimed to investigate which were the most central actors in the broiler supply chain and the dynamics of the chain. The current study was done based on the poultry chain business relations, from 2000 to 2015, of the leading actors of the Brazilian broiler production chain. The centrality indicator was established through social network analysis (SNA) approach, to determine their positions in the chain as a whole. The most used... |
